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Logo & Portfolio of AFI Solutions: An Ongoing Evolution

Logo & Portfolio of AFI Solutions: An Ongoing Evolution

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As the saying goes “April showers bring May flowers” but we could not wait that long. After more than 15 years, it was time to breathe new life into our logo and, at the same time, our solution portfolio.

At the beginning of 2020, we already started the process of a design renewal with our new website in order to keep up with the changes in the company and make our new demands visually clear. There is always time for change. We just need the courage to start.

We will get started with our new logo which now has a modern and pleasant design. Andreas Störzer, Head of Marketing at AFI Solutions, explains: "Our previous logo got long in the tooth and was not in keeping with the times and our company. From heavy, edgy, closed shapes to dynamic, clear, fresh lines and colors. We as AFI Solutions live for a modern and innovative corporate culture. We have always been known for quality and consistent, efficient products, solutions, and services. This is something you can also perceive and experience."

Simplification of the AFI portfolio

This also marks the launch of our new solution names and our expanded, future-proof solution portfolio. In the future, the AFI brand and document type will describe the solution and form the product name – short, crisp, and international. With this consistency across all solutions, we are considerably simplifying the AFI solution world for prospects, customers, and partners. Thomas Rundel, Sales Director at AFI Solutions, adds: "At a glance, the new portfolio shows that AFI solutions are available on-premises, as SaaS solutions in the cloud or as a BPO model in the AFI RedPaperCenter for SAP S/4HANA and SAP ERP. For over 40 years, we have been continuously developing our solutions and services. What does this mean for you as an AFI customer at this stage? Do you have to become active? No, previous solutions can still be used as usual, nothing will change for them – except a clear sign of an innovative future with AFI Solutions."

We sincerely hope that you like our new logo as well as our new solution names as much as we do. If you have any questions or comments, please feel free to contact us!

Video: AFI logo and portfolio evolution


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